In Manila, Philippines a businesswoman, Elizabeth “Beth” Bacani (photo), coped with and moved on from a failed marriage by dedicating her time and attention to her multi-million beauty product.
Despite being a dedicated wife, mother and entrepreneur, her husband still managed to cheat on her with another woman. After filing for annulment, she became depressed, until she found new inspiration in a business that would eventually heal her broken heart.
Mestiza Soap’s whitening and healing soaps managed to become popular among Filipino consumers despite not having endorsers, billboards, or TV ads for promotion. Beth claims her success is due to her products’ affordability and the efficacy.
Beth now earns millions of pesos every month with a factory that makes 75,000 bars of soap a day.
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